Creative solutions to legal problems are in sync with the artistic and innovative approach of Ideacreative.

As a creative director, I am often asked how I manage to connect my sometimes lofty and right brain point of view to the sometimes operational and left brain world of legal aid and assistance. Once we have established that I understand I am full of ideas but lack some of the commercial and strategic acumen required to protect those ideas, I explain that this is where I focus on bringing in someone very special who happens to know a lot about the law and is expert at bringing structure to my ideas so that they can actually be realized. This is the point at which the relationship with Suzanne Witkin and her team at a legal service provider comes into play. In my experience, there is a synergy between the creative world and the legal world where a professional is required to be creative and yet methodical. A simple guide, such as this, becomes invaluable when they need to understand the parameters they have to work within, or when it is necessary to understand the implications of an action and how it can make or break an idea or concept. Creative directors are not necessarily financially or legally minded and yet every new opportunity needs a certain amount of legal structure around it to stay afloat and succeed. Whether it is a rights agreement or a licensing deal, the minutiae that is relevant to a traditional business model may not be applicable or even worth worrying about in the creative world. Nevertheless, as a creative professional I am acutely aware of the importance of protecting ideas and understanding the implications of what is being agreed or signed so that it is in alignment with Intellectual Property Rights.

When it comes to family law, creative lawyers have a different understanding of the arrangements and agreements that may come into play, such as pre-nups and cohabitation agreements. Creative professionals can take advantage of legal services to help with:

• Family law
• Intellectual property rights
• Legal compliance
• EPOS
• Data protection
• Client engagement

At the end of the day, the creative world has evolved rapidly over the last decade and so have the accompanying legal challenges. If suppliers, manufacturers, distributors, marketing agencies and especially brand management agencies are to protect themselves and their customers, they need the expert assistance from a legal team who understands the nuances of the industry. Just as a right-brain left-brain collaboration works well in the creative industries, it also works for legal counsel and assistance.