When you’re in the creative industries, it’s often obvious what that means. In the field of law – in which we work for Ideacreative – it’s not always so clear. Part of the aim of this blog is to demonstrate the power of creativity in our everyday work. Even in areas that might seem ‘dry’ or where the work is very structured, we hope to show that using a creative mindset will make any task easier, more effective and more enjoyable. There are times in legal work where the creativity required to get things done is at a premium. These are the times when research has to be thorough, pleadings have to be impeccable and deadlines have to be met. But there are also occasions where we have to think outside the box. Where an approach needs to be tried that hasn’t been seen before – or where something different is needed to grab the attention of the person we’re speaking, pleading or consulting with. These are the creative tasks that we enjoy the most. Whether it’s Batman in the middle of a blockbuster film or your new favourite band playing a sold out gig at a top venue, creative thinking is what gets them into those positions. Not by following a set path or conforming to strict rules, but by thinking uniquely and starting from the ground up. At Ideacreative we try to bring that same passion to everything we do. We work with companies and individuals to ensure that you add an element of innovation and excitement to everything you do. Whether that means an eye-grabbing website or a brochure that will leave people wanting to find out more. Things such as your homepage need structure. They need to have a navigation system that makes it easy for people to find out what they need. But once you have that you can then build an impressive, unique and creative website that will be like no other. A ‘call to action’ on your homepage is essential. Spending time on the design of your navigation bar is crucial. But once the path is laid out, it’s time to fill that route with exciting, engaging and creative content. The same can be true of your legal work. There are often many different correct ways to word a letter or pleading, a patent or a document. But no matter how well your letter is worded or how succinct your pleading might be, the approach – the creativity – behind it is what sets it apart. Many incidents or cases are not unique. They’ll have happened before. There will already be a precedent or a ruling that you can research to give you the information you require. But sometimes, to really strike a blow, you need to come up with a unique angle, a special argument or even a highly specific creative analogy. Understanding this is part of the skill of the lawyer, the researcher or the consultant. The more you use creativity, the more comfortable you become with it and the more powerful it becomes. One area that we all need to use a lot of creativity in is in the drafting of demand letters. As we talked about here, a demand letter is often the first step in resolving a dispute. It’s the chance to set out the issues clearly in writing. It’s your opportunity to propose a resolution and lay out your threats if the matter is not settled. But it’s important that your demand letter is well-written. It should be clear, concise and thought through. It should deal with all relevant issues and be relevant to the contract in question. You should set out your demands carefully and in a way that’s compelling and accurate. But written correctly, a demand letter can start the settlement process or open up a productive dialogue between parties. There are few more persuasive tools out there than a demand letter that’s been drafted thoughtfully, clearly and with purpose. And we’re writing this at just the right moment. Chris Larkin Guitars have written a great article on their blog complete with a highly recommended example template of a demand letter. The article is titled Drafting The Ideal Demand Letter For Breach Of Contract and if you’re looking for a comprehensive sample demand letter for breach of contract this is the place to go. But the key is to use the example they’ve provided (and any other templates you may have), as a starting point for your own. Fill in the relevant information and make it unique to your situation. If you need any help putting together a demand letter, we can help. Many firms across the country are turning to our service because of our efficient processes and our understanding of all legal fields. But beyond that, we’ll also apply our creativity to your demand letter. We want to show how this is different and what its potential future could be. We’re all creatives at heart at Ideacreative. Whether you’re talking about a contract dispute, an annual report or the new web portal for your clients, creativity matters. It matters that you stand apart and it matters that you grab the attention of the people who are reading it. Creativity is what makes that happen.