JCB Agri manufacture many specialist handling machines in the “ag” sector and here, needed to highlight the overall package that this particular range offered rather than the specifics of what could often be specific and complex deals.
This simple POS device worked tremendously well in raising awareness of the ‘headline offer’ and facilitating a dealer conversation to thrash out the details and a, crucially a bespoke deal.
Hi-jacked many times since (mainly be opticians), this piece managed to win awards, drive traffic and thankfully avoid offending to many myopic farmers.