Central Tyre were an aspiring player in the fast-fit market up against larger and bigger spending brands.
Their local press adsĀ (1 & 2) were from a templated campaign designed to carry ‘offer’ and other messages at short notice – and do so with a modicum of personality.
The 48 sheet execution (3) announced locally around the branches concerned, their entry into the alloy wheel market – a new product line.