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bpi.agri
bpi.agri
bpi.agri
bpi.agri

bpi.agri

Like many multinational and national companies, bpi.agri wanted to demonstrate that they were a weighty and reliable organisation but also needed to stay true to the “act local” mantra.

Regional sales “reps” each had their own tailored mailing collateral developed for their territory – both as a means of introduction to prospects and a reminder for existing customers that they had not had the chance to visit recently.

The piece outlined the breadth of the current bpi.agri product portfolio and crucially, gave the company a personality, a name and a face that farmers could relate to.